It's broken up into 5 sections:
Part 1: Foundation
Part 2: Ads Strategy
Part 3: Ads Execution
Part 4: Reporting & Attribution
Part 5: Iterating & Scaling
Feel free to read the entire thing from front to end, skip to just the parts that are relevant, or do a little bit of both.
This guide should serve as a good first step to standing up a successful paid ads strategy for your b2b SaaS, tech, or services business.
I’ll also be releasing additional materials as they get created around tactical SOPs, real-world examples, workshops, interviews with real-world practitioners, live events with AMA sessions, and everything in between.